http://paul.webanalyticsdemystified.com/2008/07/11/web-analytics-the-kaizen-way/ Thu, 20 Nov 2008 13:55:22 +0000 http://wordpress.org/?v=2.3.2 http://paul.webanalyticsdemystified.com/2008/07/11/web-analytics-the-kaizen-way/#comment-140 Hurol Inan Fri, 25 Jul 2008 02:53:18 +0000 http://paul.webanalyticsdemystified.com/2008/07/11/web-analytics-the-kaizen-way/#comment-140 Kaizen. Arigato gozaimasu. Thanks, John, for teaching us a new word for a philosophy that I, too, support. But instead of a lovely Japanese name for it, I could only come up with ‘always beta’ – by which I mean designing and launching web assets rapidly and frequently. The result? The business continually notches up incremental improvements on the user experience. You’ve provided a great list of WHAT to do in using analytics to make small changes to the site and user experience. I’d like to add a HOW. Multivariate testing – where you can put some of your ‘WHAT’S’ to the test in a democratic environment. If you’re interested, I talk more about all of this in my post here: http://hurolinan.com/index.php/2008/05/21/always-beta-sites/ Kaizen. Arigato gozaimasu.
Thanks, John, for teaching us a new word for a philosophy that I, too, support.
But instead of a lovely Japanese name for it, I could only come up with ‘always beta’ – by which I mean designing and launching web assets rapidly and frequently. The result? The business continually notches up incremental improvements on the user experience.
You’ve provided a great list of WHAT to do in using analytics to make small changes to the site and user experience.
I’d like to add a HOW. Multivariate testing – where you can put some of your ‘WHAT’S’ to the test in a democratic environment.
If you’re interested, I talk more about all of this in my post here: http://hurolinan.com/index.php/2008/05/21/always-beta-sites/

]]>