Hello all, I’m the new blogger in town.  My name is Paul Holstein and I’m one of the founders of CableOrganizer.com.  One of our former employees, Dan Shields, was writing for this blog, but he’s moved on to his own practice.  Eric Peterson has been kind enough to extend his invitation to write for this site and I was honored to accept the invitation.

You can expect me to write about analytics and other subjects from a retailer’s perspective.  Our company has been on the IR 500 list for two years running at around position #441.  I’m very interested in improving our conversion rate, multivariate testing, usability testing and PPC among other subjects.  I hope you enjoy the posts and if you have anything you’d like to know about from my perspective, please feel free to reach out and let me know.